This past Tuesday I watched a video that my friend had
promoted on his Twitter and Tumblr called Kony 2012. If you haven’t seen it, here it is: http://www.youtube.com/watch?v=Y4MnpzG5Sqc . Unless you lack compassion, the
video is pretty touching and highlights an issue that has been going on for
over two decades now.
By mid-morning Wednesday, the video had gone viral amongst
my Facebook friends. This brought
on a surprising amount of negative comments from the male population of my
friends list, with most of them posting statuses condemning the sharing of the
video. Their reason for this
being, “it’s been going on since
1986 and people only care now because it’s trendy. If you want to do something, grab a gun and go to
Uganda”.
I believe that we should
be somewhat cynical of every charity and being wary about donating to Invisible
Children, (the charity behind Kony 2012) doesn’t make you a bad person.
I’d like to know where my 30 dollars is going. I had a problem with a lot of the things that were being
said, however, because it turned from campaign bashing to mocking of the
situation as a whole. Also,
donating money or trying to make sure I show the video to my friends and family
so that they may be informed are both more plausible than going to Uganda with
a gun.
This past week I saw a lot of ignorance and racism from
people who I thought had a good head on their shoulders. As for those who said the video was
just a trend. They’ve posted more
statuses and memes about Kony 2012 than the people spreading awareness. Trying really hard not to care seems to
be more of the trendy thing here.
It was disappointing for most, to say the least.
The people at Honda are the ultimate Ferris Bueller 2 trolls*. It was like looking for that music video for that really weird or old song you like that just does not seem to exist on Youtube; then when you do find it you get Rickroll'd*. The video did received nearly 9 million views and a good like to dislike ratio on the rate bar. However, most of the comments are either people who are mad about being tricked into watching a Honda ad, people who are bashing the idea of a Ferris Bueller sequel anyway or the select few who are still confused on the whole, no sequel at all thing. I was actually impressed that Honda thought to bring such an iconic movie back for Game Day and I also thought that the commercial itself was really entertaining, but do the YouTube comments and reactions really count when it comes to response to the ad? I think in a way, people can be swayed by what others have to say, even if it's only on YouTube.
*Troll - An internet savvy person who enjoys evoking emotional responses from people on forums. In this case Honda troll'd the audience by making them believe they were about to watch something they really wanted to see, but then showed something completely different.
*Rickroll'd - http://www.youtube.com/watch?v=dQw4w9WgXcQ